Association football, or soccer (referred to as ‘football’ henceforth), is believed to be the world’s most popular spectator sport. Although recent data questions how well these codes are being implemented, beyond these restrictions on content, there are no controls on exposure to non-advertising alcohol marketing. These codes focus on not marketing specifically to children and not associating alcohol with socially successful or anti-social behaviour – that is, the creative content of marketing.
MADDEN NFL 21 VERSION 1.24 CODE
In the UK, alcohol marketing is self-regulated by an industry-sponsored code-of-practice, including a new code on event sponsorship that came into force in January 2014. The effect of marketing is a function of both impact, or creative content, and exposure.
MADDEN NFL 21 VERSION 1.24 PROFESSIONAL
Embedded marketing in professional sporting events can also allow manufacturers to bypass regulations that tend to focus on traditional advertising. Although similar data is not available for alcohol marketing, the association of alcohol marketing with professional sportspeople may potentiate its effects. Recent evidence suggests that celebrity endorsement within food marketing increases the effects on food consumption. Given the emotionally captivating nature of professional sports, this embedded linkage of alcohol within televised sport may be more compelling than more traditional television advertising. Sophisticated multi-pronged approaches include naming of competitions, advertising in stadia, branding on players and officials uniforms, on-screen logo placement during television broadcasts, and linked commercials during and around programming segments. Research from around the world demonstrates the increasingly pervasive nature of professional sports-related alcohol marketing. One arena is which both children and adults are exposed to alcohol marketing is professional sports. Exposure to alcohol marketing decreases the age that adolescents who have not yet begun to consume alcohol begin to drink, and increases the amount that adolescents who already drink consume. Alcohol marketing includes not just paid-for advertising, but also a range of other activities including pricing, promotions, branding, and sponsorship of individuals, organisations and cultural and sporting events.Īlcohol marketing is known to effect consumption, particularly in children.
0 kommentar(er)
